HOW WE IMPROVED DR.BARSA'S
DIGITAL STRATEGY

"Pijyn Designs helped us transform our website by displaying the type of dental office that we are as well as making our site more modern. Our patients can now go into our site and learn about the treatments that we do, instantly write a review on any of our social media pages and making it easier for patients to schedule an appointment."

- Dr. George Barsa, DDS

 
 
 

KEY PROBLEMS DR.BARSA
WANTED US TO SOLVE

 
 

EDUCATE USERS

Dr. Barsa expressed that he wanted to educate his users about the services that his clinic offered. The previous website did not include detailed information about the types of treatments available.  

 

Make website easy & modern

The previous state of the web site was not mobile friendly. The website was also out of date and did not match Dr. Barsa's vision. 

 

instant feedback

Users had a difficult time finding the different social media accounts to leave feedback for Dr.Barsa and his staff.

 
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CREATIVE SERVICES WE PROVIDED

 
 

Responsive website

We created a fresh and responsive web site for Dr.Barsa. The new website was designed and developed to display properly on all devices (mobile, tablet and desktop).

 

branding

We standardized colors, typography and visual design to create a cohesive experience from the website to the dental clinic. 

 

Visual production

We wanted to personalize the website by setting up a photoshoot session with Dr.Barsa and his staff. In addition, we also produced a video to educate users about Confident Smiles Chicago. 

 
 
 
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BRANDING

We worked closely with Dr.Barsa to come up with a new color scheme for his website. In this process we created a Brand Style Guide to highlight key colors, typography design elements. 

 
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THE NEW CONFIDENT SMILES WEBSITE

 
 

user friendly on all devices

There are so many devices out in the market today. We made sure to create a website that will work on all devices (desktop, tablet and smart phone). 

 

search engine friendly

We made sure that we followed the best search engine optimization techniques to improve the website google ranking. 

 

designed with heart

Our goal to was to create a website that was useful but most importantly we wanted to communicate Dr.Barsa's vision as a Dentist with a modern clinic based in Logan Square Neighborhood in Chicago. 

 
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